Marketing Obsession – Kessler Collection, Leave the Familiar Behind
This will be a real quick post but I had to share. As someone with a degree in Advertising and PR from UCF, I love a good marketing campaign. I live for a well done Super Bowl commercial or repositioning of a company. With that said, my friend showed me the latest Kessler Collection campaign video and holy crap. Stunning doesn’t begin to describe it. The videography, costumes, sets and tone of the whole promo video below will leave you in awe. Kessler plays up the old-school bohemian vibes while keeping it modern and edgy which is quite the juxtaposition. Anyways, check it out for yourself and go book a room at any of their amazing properties.
For a more in depth article about the campaign, check out my blog post on our company website here.